About E2 Home Solutions
Experience
Excellence
We are a customer focused home improvement company based locally in Southeastern Wisconsin. Our Goal is to help homeowners like you achieve your best home while experiencing excellence.
Our Company ETHOS Pillars and the Story Behind These Values
EXPERTISE
E2 Home Solutions was born from a deep-rooted passion for construction and a commitment to helping others. Growing up in a contracting family, founder, Eric Folsom, spent his childhood learning the craft—building, repairing, and improving homes. Over the course of 30+ years in the industry, Eric refined his skills and nurtured his love for transforming homes. At a young age Eric enjoyed learning how to better help his father within his home improvement business. He focused on the skills that he could contribute and eventually became a well rounded contractor. Which led him to the first of our E.T.H.O.S values, “EXPERTISE”.
TENACITY
As the owner of E2 Home Solutions, Eric Folsom has built a reputation on delivering quality craftsmanship under the toughest conditions. From modest renovations to major overhauls, he leads his team with an unshakable belief that any challenge can be overcome through ingenuity and hard work. It’s Eric’s unwavering commitment in moments like these that inspired the second pillar of E2 Home Solutions: “TENACITY”.
HUSTLE
Eric went above and beyond in supporting the team—covering installations, marketing, and service. He worked shifts for urgent tasks, offered hands-on help, and kept communication open 24/7. His dedication inspired him to define “HUSTLE” as always being there for clients and coworkers, no matter the challenge.
OPTIMISM
Eric approaches every challenge with unwavering optimism. Rather than seeing obstacles as roadblocks, he views them as chances to showcase the team’s expertise and hustle. His belief that every situation can be conquered the right way—no matter how difficult—keeps morale high and fosters a resilient spirit. This positive outlook inspires everyone to rise to the occasion and collaborate. This ultimately led to the fourth pillar in E.T.H.O.S, “OPTIMISM”.
SERVICE
When one of our biggest clients faced a significant roofing failure, telling them upfront how severe the issue was didn’t feel easy. Yet, we knew honesty was the best form of service. From the very first call, we laid out the extent of the problem, explained the possible solutions, and provided a clear timeline for resolving it. Throughout the repair process, we kept the communication channels wide open—answering questions, giving progress updates, and making sure they felt informed at every step. By the time their system was back online, the client’s trust in our team had only grown stronger, proving that a clear and direct approach—no matter how challenging—ultimately delivers the best “SERVICE”.
A word from Eric Folsom
” At E2 Home Solutions, we meet every challenge with unshakable optimism and relentless hustle, applying our expertise and persevering until we find the right solution. By maintaining open lines of communication, and always having each other’s backs, we build the kind of trust that lasts using our ETHOS PILLARS! “
Eric Folsom
Roofer / Contractor / E2 Home Solutions Founder
